Meet Adjoa

Adjoa B. Asamoah is a lifelong racial equity champion, award-winning social impact strategist, highly sought-after political operative, and history-making policy architect. She wears multiple hats daily, and debunks the outdated myth—you can’t master multiple trades. A woman of many talents, she developed the legislative strategy for and leads the groundbreaking CROWN Act movement on behalf of the CROWN Coalition she co-created, in addition to having spearheaded the legislative victory to codify the nation’s first Office on African American Affairs. A former adjunct professor who has taught African American Studies and psychology, Adjoa leverages cultural intelligence and behavioral insights to create meaningful systems change and develop winning campaigns. She was entrusted to serve as the Biden-Harris Campaign’s National Advisor for Black Engagement, and was then tapped to serve as the Black Engagement Director for the historic 59th Presidential Inaugural Committee.

Named one of the most influential 100 Black people globally by EBONY magazine in 2021 for her social justice work, Adjoa has also graced a special edition cover of the iconic publication. Her social capital and international network have resulted in her being asked to host events for cultural institutions like BET, and serve as a radio co-host on Sirius XM.

She is a trusted advisor to local, state, and federal officials, and she’s known for developing both high-profile and grassroots stakeholder coalitions. She has provided subject matter expertise as an appointee to numerous commissions, committees, advisory boards, and think tanks for notable entities including Delta Sigma Theta Sorority, Inc., DC Commission on African American Affairs, NAACP, Temple University, DC Commission for Women, and The National Coalition of 100 Black Women, Inc. She has been appointed by multiple superintendents to the State Title I Committee of Practitioners, and has been elected chair for six consecutive years.

Adjoa holds degrees in African American Studies, Psychology, Educational Psychology, and Applied Behavior Analysis. She earned licenses as a behavior specialist, pupil personnel worker, and psychometrist, and She studied abroad at the University of Ghana, and is currently a doctoral candidate in Educational Leadership at the George Washington University, with a dissertation focusing on the ways in which race-based hair discrimination impacts school and workplace climate and culture.