Adjoa B. Asamoah is a lifelong racial equity champion, award-winning social impact strategist, highly sought-after political operative, and history-making policy architect. She wears multiple hats daily, and debunks the outdated myth—you can’t master multiple trades. A woman of many talents, she developed the legislative strategy for and leads the groundbreaking CROWN Act movement on behalf of the CROWN Coalition she co-created, in addition to having spearheaded the legislative victory to codify the nation’s first Office on African American Affairs. A former adjunct professor who has taught African American Studies and psychology, Adjoa leverages cultural intelligence and behavioral insights to create meaningful systems change and develop winning campaigns. She was entrusted to serve as the Biden-Harris Campaign’s National Advisor for Black Engagement, and was then tapped to serve as the Black Engagement Director for the historic 59th Presidential Inaugural Committee.
Meet the co-creators of the CROWN Coalition, who are helping to fight hair discrimination and effecting the kind of change that’ll allow Black Americans to authentically be themselves in the workplace and beyond.
Adjoa tapped as the Biden-Harris Campaign National Advisor for Black Engagement.
“Adjoa is one of the most brilliant and respected consultants in DC. Her ability to build strategic coalitions is truly invaluable.”
— Cedric Richmond, US House of Representatives
“I want to thank Adjoa for just carrying this ball, and bringing us to the place we are today. I was reading the other day how there was a unanimous vote in California to bring this [CROWN Act] legislation forward.”
— Marcia Fudge, US House of Representatives
“When I first encountered her, I knew the kind of player she was, when it came to being committed to making a difference, above and beyond any job that she has, any title that she has, what her daily work is ... She is setting the example for all of us.”
— Cory Booker, United States Senator
“Let’s acknowledge some good news that just came about, thanks to the activism of people like Adjoa Asamoah and Senator Holly Mitchell who led the efforts to pass the CROWN Act in California.”
— Pete Buttigieg, Mayor of South Bend, IN
Champion for Change
For over 20 years, Adjoa has applied a unique blend of cultural competency, creativity, technical proficiency, and subject matter expertise to design and activate mission-critical solutions, and achieve results.
Proven Service Record
Adjoa has a history of proven results. Adjoa works with other change makers and assembles a select team of experts for every project undertaken to achieve desired outcomes.